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Sessions do fill up and seating is first come, first served. Note: Individual presentations may also be on this website shortly before the published show dates. They may or may not be the final presentation.

Earn CMP credits!

ALL education sessions at this year's conference are approved by The Events Industry Council to count toward your CMP certification. Keep your professional status up-to-date while enjoying and learning from this incredible lineup of speakers.

Scripted: A Wedding Venue's Playbook to Winning Tours

Ian Ramirez  (Co-Owner, Madera Estates)

Location: 12B

Date: Tuesday, February 13

Time: 11:15 am - 12:00 pm

Pass Type: All Access, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass - Get your pass now!

Track: TSE-Sales

Vault Recording: TBD

Audience Level: All

"All the world's a stage and most of us are desperately unrehearsed." Actors spend hours rehearsing, studying scripts, and refining their performances. Why shouldn't we? Without a venue tour, the wedding couples rarely book. And for a lasting impression, your venue tour deserves more than just winging it. In "Scripted," you'll learn from wedding industry expert and former international opera singer, Ian Ramirez, ways to create a captivating tour experience, how to handle the different characters you encounter in sales, and practice lines and scripts for negotiating and closing on the spot.

Presentation File