In this session, you'll discover proven techniques to effectively attract and engage varying demographics of guests to your events, from Boomers to Gen Z.
Explore the tried-and-true strategies that our culinary and event teams have successfully used to draw in a diverse range of participants from leadership, faculty, and staff to our Gen Z student population. We will demonstrate the value of targeted culinary and event planning details we use to boost attendance and participation. It starts with an idea, some creativity and innovation and something we call “the special sauce.” You will learn how our teams went the extra mile, incorporating "moments that matter" to resonate with audiences across generations.