View, browse, and sort the ever-growing list of sessions by pass type, track, and format.
If you are seeing varied colors of session titles, here is your guide:
Cranberry = Catersource education sessions
Bright pink = TSE education sessions
Dark blue = those sessions or events that can be attended by anyone with a Catersource or TSE pass, or requires a separate ticket.
Find your best experience by first choosing the pass type you have purchased. This will weed out all other extraneous sessions.
Sessions do fill up and seating is first come, first served. Note: Individual presentations may also be on this website shortly before the published show dates. They may or may not be the final presentation.
Norma White (Deputy Director, Conferences and Events, Vanderbilt University)
Kevin Borgic (Assistant Director Catering Operations, Vanderbilt University)
Location: Grand Ballroom G
Date: Thursday, February 27
Time: 1:30 pm - 2:15 pm
Pass Type: All Access, Combined CS/TSE Conference Pass, TSE Conference Pass, TSE Premium Pass
Track: TSE-Marketing, TSE-Event Planning
Vault Recording: TBD
Audience Level: All
In this session, you'll discover proven techniques to effectively attract and engage varying demographics of guests to your events, from Boomers to Gen Z.
Explore the tried-and-true strategies that our culinary and event teams have successfully used to draw in a diverse range of participants from leadership, faculty, and staff to our Gen Z student population. We will demonstrate the value of targeted culinary and event planning details we use to boost attendance and participation. It starts with an idea, some creativity and innovation and something we call “the special sauce.” You will learn how our teams went the extra mile, incorporating "moments that matter" to resonate with audiences across generations.