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Earn CMP credits!

ALL education sessions at this year's conference are approved by The Events Industry Council to count toward your CMP certification. Keep your professional status up-to-date while enjoying and learning from this incredible lineup of speakers.

Satisfying Event Attendees Across Generations: What's the "Secret Sauce?"

Norma White  (Deputy Director, Conferences and Events, Vanderbilt University)

Kevin Borgic  (Assistant Director Catering Operations, Vanderbilt University)

Location: Grand Ballroom G

Date: Thursday, February 27

Time: 1:30 pm - 2:15 pm

Pass Type: All Access, Combined CS/TSE Conference Pass, TSE Conference Pass, TSE Premium Pass

Track: TSE-Marketing, TSE-Event Planning

Vault Recording: TBD

Audience Level: All

In this session, you'll discover proven techniques to effectively attract and engage varying demographics of guests to your events, from Boomers to Gen Z.
Explore the tried-and-true strategies that our culinary and event teams have successfully used to draw in a diverse range of participants from leadership, faculty, and staff to our Gen Z student population. We will demonstrate the value of targeted culinary and event planning details we use to boost attendance and participation. It starts with an idea, some creativity and innovation and something we call “the special sauce.” You will learn how our teams went the extra mile, incorporating "moments that matter" to resonate with audiences across generations.