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Rules of Engagement // Quantifying the Intangible

Bobby Dutton  (Director, GBM6 (GrooveBosotn / Mission Six))

Jessica Claar  (Major Event Operations Manager, Degy Booking International)

Location: Room 229

Date: Tuesday, July 20

Time: 8:00am - 9:00am

Pass Type: All Access Pass, All Access Pass, Combined CS/TSE Education Pass, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Conference Pass, TSE Premium Pass, TSE Premium Pass

Track: TSE-Sales & Marketing, TSE-Business & Professional Development

Associations & Accrediting: AEP & CMP

Vault Recording: TBD

Audience Level: Intermediate

What makes an event successful? Clearly, it depends on the nature (and objective) of the program - but many of us have been faced with the difficult challenge of quantifying engagement as a key step towards measuring our Return on Investment (ROI). When everyone has an opinion, and budgets can be scarce, we need to figure out how to consistently and objectively evaluate events - without stripping away the subjective magic that might just be the most critical driver of success.