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SCHEDULE BUILDER
Rules of Engagement // Quantifying the Intangible
Bobby Dutton (Director, GBM6 (GrooveBosotn / Mission Six))
Jessica Claar (Major Event Operations Manager, Degy Booking International)
Location: Room 229
Date: Tuesday, July 20
Time: 8:00am - 9:00am
Pass Type: All Access Pass, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass
Track: TSE-Sales & Marketing, TSE-Business & Professional Development
Format: Session
Vault Recording: TBD
Audience Level: Intermediate
What makes an event successful? Clearly, it depends on the nature (and objective) of the program - but many of us have been faced with the difficult challenge of quantifying engagement as a key step towards measuring our Return on Investment (ROI). When everyone has an opinion, and budgets can be scarce, we need to figure out how to consistently and objectively evaluate events - without stripping away the subjective magic that might just be the most critical driver of success.