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Reimagining Your Core Planning Team - Strategic and $$$ Success

Brian Acheson, CSEP  (President, VIP Events, Inc.)

Terry Singleton, CSEP, CDMP  (President, CCP Meetings & Events)

Location: 161

Date: Tuesday, May 3

Time: 11:15 am - 12:00 pm

Pass Type: All Access Pass, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass

Track : TSE-Event Management, TSE-Business & Professional Development

Associations & Accreditations: CMP

Vault Recording: TBD

Audience Level: Intermediate

This dynamic duo of 30+ year industry veterans share how they have changed their client facing teams to include a technical producer role from the very beginning. This reimagining changes the strategic conversation and decisions made by the client.

Whether you are brand new to the industry or you're an advanced member looking to build a better mousetrap, this session is for you. It is about high-level strategic planning with your client, not an audio-visual seminar. Come hear how they build client loyalty and increase sales!

Terry and Brian will lead you through why this unique strategic relationship of planning and technical will work for you, your clients, and attendees. Hear real-world stories of how their clients have benefitted from this reimagining of the client facing, core planning team. You'll see actual examples of client issues and how they were solved by this strategic management. Finally, you'll learn steps necessary to implement this strategy within the lifecycle of live event creation and management.

Deliver a better product. Solve client issues. Increase profits.