Meryl Snow (Consultant, SnowStorm Solutions / Certified Catering Consultants)
Location: Grand Ballroom H
Date: Tuesday, February 25
Time: 8:30 am - 9:30 am
Pass Type: All Access, CS Conference Pass, CS Premium Pass, Combined CS/TSE Conference Pass
Track: CS-Sales, CS-Leadership & Professional Development
Associations and Accreditations: CSEP-approved
Vault Recording: TBD
Audience Level: All
Meryl dives into the essential foundations of effective sales: identifying potential customers, initiating meaningful connections, and cultivating prospects into valuable leads. The ability to prospect and generate leads is the lifeblood of sales, and mastering these skills sets the path to achieving remarkable sales outcomes.
Key Learning Objectives:
• Defining Your Ideal Customer Profile: Discover the importance of creating a well-defined ideal customer profile. Learn how to analyze demographics, behaviors, and pain points to pinpoint the individuals or organizations that align with your company.
• Exploring Prospecting Channels: from cold calling and email outreach to social networking and referrals. Understand the strengths and challenges of each channel and how to tailor your approach.
• Leveraging Technology for Lead Generation: Learn how members use CRM systems, automation tools, and analytics to streamline lead generation efforts and enhance their sales funnel.
• Effective Follow-Up Strategies: Learn how to nurture leads, address objections, and stay top-of-mind through consistent and strategic communication