Catersource + The Special Event Schedule 2026
Pricing with Purpose: Elevating Value & Profitability in the Wedding Industry
Kawania Wooten, CMP (Principal Consultant, Howerton+Wooten Events & The Enlightened Creative)
Location: 406AB
Date: Tuesday, March 3
Time: 1:00 pm - 2:00 pm
Pass Type: All Access, Combined CS/TSE Conference Pass, TSE Conference Pass - Get your pass now!
Track: TSE-Weddings & Social Events, TSE-Business, Financials & Operations
Vault Recording: TBD
Audience Level: All
In the competitive landscape of wedding planning, pricing is more than a number—it's a powerful tool that communicates your brand's value, shapes client perception, and secures long-term profitability. Yet many seasoned and emerging planners alike struggle to strike the right balance between value and revenue. This interactive and solutions-focused session will equip wedding professionals with actionable strategies to develop a pricing structure rooted in market research, service excellence, and business sustainability. Through hands-on exercises, real-life case studies, and proven pricing frameworks, attendees will learn how to position themselves confidently in a crowded marketplace without compromising on profit or principle.