Catersource + The Special Event Schedule 2026

In the competitive landscape of wedding planning, pricing is more than a number—it's a powerful tool that communicates your brand's value, shapes client perception, and secures long-term profitability. Yet many seasoned and emerging planners alike struggle to strike the right balance between value and revenue. This interactive and solutions-focused session will equip wedding professionals with actionable strategies to develop a pricing structure rooted in market research, service excellence, and business sustainability. Through hands-on exercises, real-life case studies, and proven pricing frameworks, attendees will learn how to position themselves confidently in a crowded marketplace without compromising on profit or principle.