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Pricing For Success: Lessons From An Economics Professor

Kevin Molesworth, CSEP  (President, Brass Tacks Events)

Location: Room 233

Date: Thursday, July 22

Time: 11:00am - 12:00pm

Pass Type: All Access Pass, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass

Track: TSE-Business & Professional Development, TSE-C Level Executives

Associations & Accrediting: CMP

Vault Recording: TBD

Audience Level: Intermediate

The question of appropriately pricing one's products/services in an ever-changing market presents a dilemma for so many event professionals.  Too often, the answer is found by looking to your competitors and using them as a gauge; where you charge a bit more or less depending upon your experience.  This is not a successful strategy.  Perhaps if we all had advanced degrees in economics, we would have a better solution.  In this session, I will distill some of the most important theories of economics to help attendees find the answers we all need to build a successful, sustainable business.