Mary-Beth McDowell Valk (Director of Wedding Planning, Connecticut Wedding Group)
Location: Grand Ballroom B
Date: Wednesday, February 26
Time: 2:30 pm - 3:30 pm
Pass Type: All Access, CS Conference Pass, CS Premium Pass, Combined CS/TSE Conference Pass
Track: CS-Sales, CS-Events
Associations and Accreditations: LCA member
Vault Recording: TBD
Unlock the secrets to maximizing your revenue and delivering exceptional events with our exciting session, "Planning for Profit." Specifically designed for on-premise wedding caterers, this class dives into the tried-and-true strategies of the Connecticut Wedding Group’s (CWG) acclaimed planning program. Learn how to turn every event into a profitable masterpiece by optimizing your planning processes, enhancing client relationships, and ensuring seamless execution. Whether you're a seasoned pro or new to the industry, this session offers the perfect blend of fun and practical knowledge to help you boost your bottom line and exceed client expectations. Join us to transform your approach and make every celebration a profitable success!