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Perfection is the Enemy of Profitability

Alan Berg  (Global Speaking Fellow, Wedding Business Solutions LLC)

Pass Type: All Access, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass

Track : CS-Marketing, CS-Business & Professional Development

Vault Recording: TBD

Audience Level: All

Do you sometimes find it hard to say that a project is finished? Maybe it's your new website or email campaign, or maybe you're working on new menus or rebranding, or maybe it's new packages and pricing... but they're never quite done because they're not perfect. Does that sound familiar? I'll bet it does. When it comes to our marketing, nothing is ever really done, it's just done for today! Deciding when it's time to stop tweaking it and release it comes easier for some people than for others. The endless pursuit of perfection is the downfall for so many of us. This session will help you see that more tweaking often isn't better, it's just delaying you benefitting from the work you've put in.