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Perfect is the Enemy of Profit

Alan Berg, CSP  (Certified Speaking Professional, Wedding Business Solutions LLC)

Location: 260

Date: Tuesday, May 3

Time: 4:00 pm - 5:00 pm

Pass Type: All Access Pass, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass

Track : CS-Sales & Marketing, CS-Business & Professional Development

Associations & Accreditations: CMP

Vault Recording: TBD

Audience Level: All

Do you sometimes find it hard to say that a project is finished? Maybe it's your new website or email campaign, or maybe you're working on new menus or rebranding, or maybe it's new packages and pricing... but they're never quite done because they're not perfect. Does that sound familiar? I'll bet it does. Come to this session and hear:
• How to see where the holdup is
• How to know when more tweaking isn't going to help
• When it's time to get it out, launch it or publish it
• When it's time to abandon your project and move on
When it comes to our marketing, nothing is ever really done, it's just done for today! Deciding when it's time to stop tweaking it and release it comes easier for some people than for others. The endless pursuit of perfection is the downfall for so many of us. This session will help you see that more tweaking often isn't better, it's just delaying you benefitting from the work you've put in.