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Offering The Luxe: Upselling the Experience

Steve Moore  (Director of Special Events, AFFAIRS at the FOX THEATRE)

Location: Grand Ballroom F

Date: Tuesday, February 25

Time: 2:30 pm - 3:30 pm

Pass Type: All Access, CS Conference Pass, CS Premium Pass, Combined CS/TSE Conference Pass

Track: CS-Sales, CS-Marketing

Vault Recording: TBD

Audience Level: All

Luxury is defined as indulging in something that brings pleasure, satisfaction, or ease. As event professionals, our role is to solve problems for our clients, enhancing their overall experience. In 2023, AFFAIRS to REMEMBER generated over $1.3 million through outsourced items, exemplifying our commitment to creating luxurious experiences and upselling effectively. By offering premium services such as linens, florals, and audiovisual support, we not only meet but exceed client expectations, positively impacting our company's bottom line.

In this seminar, participants will discover strategies for effective upselling through targeted questioning, compelling presentations, and subtle enhancements that personalize client events, thereby adding significant value and differentiating themselves from competitors.