Steve Moore (Director of Special Events, AFFAIRS at the FOX THEATRE)
Location: Grand Ballroom F
Date: Tuesday, February 25
Time: 2:30 pm - 3:30 pm
Pass Type: All Access, CS Conference Pass, CS Premium Pass, Combined CS/TSE Conference Pass
Track: CS-Sales, CS-Marketing
Associations and Accreditations: CSEP-approved
Vault Recording: TBD
Audience Level: All
"Offering the Luxe: Upselling the Experience" is a dynamic presentation that delves into strategies for enhancing client satisfaction through premium service offerings in the catering and events industry. Led by Steve M. Moore, this session highlights the transformative power of upselling and cross-selling, which contribute to 17% of "Affairs to Remember's" annual revenue.
Key takeaways include leveraging luxury to create immersive, detail-oriented experiences that resonate with clients' goals and budgets. The presentation emphasizes the art of listening, tailoring proposals, and delivering visually captivating presentations that showcase value and elevate the guest experience.
Practical guidance is provided on logistics, menu development, and working collaboratively with "friendors" (trusted vendor partners). Post-event follow-ups ensure continual improvement and lasting client relationships. With a commitment to sustainability and community impact, "Affairs to Remember" demonstrates how luxury and responsibility can coexist to deliver unparalleled service.