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New Fundamentals for Events & Marketing

Colja Dams  (CEO, VOK DAMS Events & Live Marketing worldwide)

Claudia Koehler  (Corporate Vice President, VOK DAMS Agency for Events & Live Marketing worldwide)

Location: 163

Date: Tuesday, May 3

Time: 2:30 pm - 3:30 pm

Pass Type: All Access Pass, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass

Track : TSE-Sales & Marketing, TSE-Event Management

Associations & Accreditations: CMP, CSEP

Vault Recording: TBD

Audience Level: All

Certified Special Events Professional

What are the current trends in events? How has the "new normal" affected and changed behaviors and expectations of participants? What do event planners have to consider to best and effectively reach and enthuse participants - now and in future?
This session shows how the developments of the past few months have substantially affected participants and changed their expectations and behaviors, and illustrates, what measure need to be taken to best reach the target groups of the "never normal" – be they online or on site.
Aside from looking at the current trends and hot topics of events marketing it also shows how events marketing will (need to) play a major role in shaping the next big development in marketing: Brand Experience Hubs, which will take brands and marketing to a whole new level.