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Maximizing Event Press to Earn Social Proof

Meghan Ely  (Principal, OFD Consulting LLC)

Location: 160

Date: Thursday, May 5

Time: 2:30 pm - 3:30 pm

Pass Type: All Access Pass, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass

Track : TSE-Sales & Marketing

Associations & Accreditations: CMP

Vault Recording: TBD

Audience Level: All

Building a brand reputation isn't just about what you have to say — it's also heavily influenced by what others say about you. From informal chatter to client reviews, your prospects listen closely before making an inquiry. Yet, of all the ways word gets around, there's one channel that is pure social proof gold: media features. Award-winning publicist Meghan Ely speaks to the value of earning press and how a third-party stamp of approval builds authority with ideal clients and referral sources alike. She'll shed light on the direct link between a brand's press portfolio and the amount of business they secure, providing simple tips to grow your media presence and establish a powerful industry reputation.

Presentation File