Catersource + The Special Event Schedule 2026
Mastering the Art of Upselling: How Event Professionals Can Unlock Hidden Revenue & Deliver Exceptional Value
Brian Green, CMP, CMM (Event Planner, By BrianGreen)
Location: 406AB
Date: Wednesday, March 4
Time: 9:00 am - 9:45 am
Pass Type: All Access, Combined CS/TSE Conference Pass, TSE Conference Pass - Get your pass now!
Track: TSE-Sales & Marketing, CS-Sales
Vault Recording: TBD
Audience Level: All
In the competitive events industry, upselling is a powerful yet underutilized strategy to boost revenue and enhance client experiences. This presentation provides actionable strategies to seamlessly integrate upselling into your business. Learn how to bundle services, create tiered pricing packages, leverage FOMO, and uncover hidden client needs through strategic questioning. Discover how to position upselling as a value-driven service, not a sales tactic, and avoid common pitfalls. This session will empower you to increase revenue by 20-30% while enhancing client satisfaction. Walk away with a clear action plan, a free upselling cheat sheet, and the confidence to unlock your business's full potential.