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Marketing to Millennials When You're Not a Millennial

Lauren Randolph (Owner, My Hotel Wedding)

Anna Coats (Founder & CEO, Marry Me Tampa Bay)

Christie Osborne (Owner, Mountainside Media)

Location: 211

Date: Sunday, February 24

Time: 9:00am - 9:45am

Pass Type: Catersource Conference & Tradeshow, Catersource Connect - Get your pass now!

Track: Sales & Marketing

Vault Recording: TBD

Audience Level: All

Millennials think uniquely, communicate differently, and above all, they expect to be understood when they walk into a buying situation. Your messaging, use of technology, and research play a large role in booking and converting this generation of wedding couples. How do you market to Millennials, when you're not one yourself? In this moderated panel discussion, three generations will lift the veil on Millennial marketing. Wedding publication editors Marry Me Tampa Bay, Mountainside Bride and My Hotel Wedding, which make up a Millennial, Xennial, and Gen X'er, provide insight on how to effectively craft your messaging, leverage technology to interact with this demographic, and utilize their buying behaviors to successfully market to them.