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Marketing Mavericks: Riding the Wave of Funnel Transformation!

Brian A M Green  (CEO, By BrianGreen)

Location: 303A

Date: Wednesday, February 26

Time: 1:00 pm - 2:00 pm

Pass Type: All Access, CS Conference Pass, CS Premium Pass, Combined CS/TSE Conference Pass

Track: CS-Marketing, CS-Sales

Associations and Accreditations: AEP- & CSEP-approved

Vault Recording: TBD

Audience Level: All

This topic delves into the dynamic evolution of traditional marketing funnels in the era of Gen Z. This session explores how forward-thinking marketers are embracing innovative strategies and technologies to navigate the shifting landscape of consumer behavior and engagement. It looks at how the traditional marketing funnel has changed and can no longer sustain what the new consumer generation is seeking from brands. Attendees will discover actionable insights and real-world examples to empower them in the ever-changing realm of modern marketing.