Catersource + The Special Event is part of the Informa connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

View, browse, and sort the ever-growing list of sessions by pass type, track, and format.

If you are seeing varied colors of session titles, here is your guide:
Cranberry = Catersource education sessions
Bright pink = TSE education sessions
Dark blue = those sessions or events that can be attended by anyone with a Catersource or TSE pass, or requires a separate ticket.
Find your best experience by first choosing the pass type you have purchased. This will weed out all other extraneous sessions.

Sessions do fill up and seating is first come, first served. Note: Individual presentations may also be on this website shortly before the published show dates. They may or may not be the final presentation.

Marketing Mavericks: Riding the Wave of Funnel Transformation!

Brian A M Green  (CEO, By BrianGreen)

Location: 303A

Date: Wednesday, February 26

Time: 1:00 pm - 2:00 pm

Pass Type: All Access, CS Conference Pass, CS Premium Pass, Combined CS/TSE Conference Pass

Track: CS-Marketing, CS-Sales

Vault Recording: TBD

Audience Level: All

This topic delves into the dynamic evolution of traditional marketing funnels in the era of Gen Z. This session explores how forward-thinking marketers are embracing innovative strategies and technologies to navigate the shifting landscape of consumer behavior and engagement. It looks at how the traditional marketing funnel has changed and can no longer sustain what the new consumer generation is seeking from brands. Attendees will discover actionable insights and real-world examples to empower them in the ever-changing realm of modern marketing.