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Earn CMP credits!
ALL education sessions at this year's conference are approved by The Events Industry Council to count toward your CMP certification. Keep your professional status up-to-date while enjoying and learning from this incredible lineup of speakers.
Brian A M Green (CEO, By BrianGreen)
Location: 303A
Date: Wednesday, February 26
Time: 1:00 pm - 2:00 pm
Pass Type: All Access, CS Conference Pass, CS Premium Pass, Combined CS/TSE Conference Pass
Track: CS-Marketing, CS-Sales
Associations and Accreditations: AEP- & CSEP-approved
Vault Recording: TBD
Audience Level: All
This topic delves into the dynamic evolution of traditional marketing funnels in the era of Gen Z. This session explores how forward-thinking marketers are embracing innovative strategies and technologies to navigate the shifting landscape of consumer behavior and engagement. It looks at how the traditional marketing funnel has changed and can no longer sustain what the new consumer generation is seeking from brands. Attendees will discover actionable insights and real-world examples to empower them in the ever-changing realm of modern marketing.