Catersource + The Special Event
is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

View, browse, and sort the ever-growing list of sessions by pass type, track, and format.

If you are seeing varied colors of session titles, here is your guide:
Dark teal = Catersource education sessions
Dark orange = TSE education sessions
Black = those sessions or events that can be attended by anyone with a Catersource or TSE pass, or requires a separate ticket.
Find your best experience by first choosing the pass type you have purchased. This will weed out all other extraneous sessions.

Sessions do fill up and seating is first come, first served. Note: Individual presentations may also be on this website shortly before the published show dates. They may or may not be the final presentation.

Earn CMP credits!

ALL education sessions at this year's conference are approved by The Events Industry Council to count toward your CMP certification. Keep your professional status up-to-date while enjoying and learning from this incredible lineup of speakers.

Leveraging Your Authenticity to Close Sales Opportunities

Norma Charette White  (Deputy Director, Conferences and Events, Auxiliary Services | Vanderbilt University)

Mark Williams  (Director of Business Development , Event Guru Software)

Location: 14

Date: Tuesday, February 13

Time: 11:15 am - 12:00 pm

Pass Type: All Access, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass - Get your pass now!

Track: TSE-Sales, TSE-Business & Professional Development

Vault Recording: TBD

Audience Level: Intermediate

When you eat, sleep, and breathe events, you start to lose track of what makes your venue attractive to its audience.
You "can't see the forest for the trees" is the perfect description of what many venue professionals struggle with when it comes to improving their operations. We are all guilty of being distracted by the latest trends and find at times, especially after losing business, that we are missing the big picture. During this interactive session we will take a deep dive to see where we can "flip the script" by turning what your perceived weaknesses are into strengths that you can add to your toolbox making your venue more competitive. Is parking limited at your venue? What can you do to turn this pain point into a positive experience? The fact is that meeting planners are looking for authenticity and memorable experiences, so we will look at specific situations and cases where these areas can be improved. After this session you will be able to put yourself in your customer's shoes and answer the million-dollar question: Why should they hold their meeting, reception, workshop, dinner, or conference at your venue?

Presentation File