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Level Up! Don't just Play the Game--Compete!

Alexandria Hammond  (Director of Sales/Owner, GetPlated Catering)

Keyon Hammond  (Executive Chef/Owner, GetPlated Catering)

Location: Room 203

Date: Thursday, July 22

Time: 2:30pm - 3:30pm

Pass Type: All Access Pass, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass

Track: CS-Business & Operations, CS-Off-Premise Catering

Associations & Accrediting: CMP

Vault Recording: TBD

Audience Level: Intermediate

Why level up? Most caterers see themselves as highly skilled entrepreneurs, chefs, or creative types but not necessarily skilled business professionals. Most times when starting out we just want to get our foot in the door by any means, so we do things like lower our prices and skimp on important resources like hiring great staff and great marketing collateral. This sort of approach often sends our businesses on a downward trajectory from the beginning and leaves us busy but not profitable. Learn how to Level UP! from husband and wife team Alexandria (sales) and Keyon Hammond (culinary) in this engaging session.