Let your competition be cheaper!
Karen Gordon (Senior Vice President, Goodshuffle Pro)
Location: Room 229
Date: Wednesday, July 21
Time: 2:30pm - 3:30pm
Pass Type: All Access Pass, All Access Pass, Combined CS/TSE Education Pass, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Conference Pass, TSE Premium Pass, TSE Premium Pass
Track: TSE-Sales & Marketing
Associations & Accrediting: CMP
Vault Recording: TBD
Audience Level: All
Do you have a competitor who keeps undercutting your business by lowering their prices? Let them! It may feel like an uphill battle to pitch a higher price, but businesses succeed at this all the time and you can, too. The question is: Do you know exactly what sets you apart from your competitors (especially those pesky price undercutters)? Without knowing your true selling points, how can you properly market and price your services in a way that consistently wins business?
In this lively and engaging interactive section, we'll utilize audience participation and worksheets to workshop the ways that businesses determine their pricing then stick to their guns.
-Defining UVP and developing yours
-Determining your value-based pricing according to your UVP
-Marketing strategies that amplify your value and align your branding with your pricing
-Common mistakes people make that allow the cheaper competition to steal their business
Karen Gordon has crushed the competition by defining growth strategies for companies including LivingSocial's 918 F St, Surprise Ride (as seen on Shark Tank), and now, Goodshuffle Pro. She has used her past event industry experience to fuel creativity into all her business ventures, and has generated multi-millions in revenue by bringing together marketing strategy, sales savvy, and a keen business acumen.