Catersource is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Learn more about Catersource at catersource.com

Hyper-Targeted Facebook & Instagram Ads For Wedding Pros

Valerie McCartney  (Owner, Wedding Ads That Work)

Location: Room 229

Date: Tuesday, July 20

Time: 11:00am - 12:00pm

Pass Type: All Access Pass, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass

Track: TSE-Weddings, TSE-Sales & Marketing

Associations & Accrediting: CMP

Vault Recording: TBD

Audience Level: All

If you've ever wasted money on wedding shows, print ads and the big (not to be named) wedding industry websites...don't worry, I have too. In 2015, I created my first Facebook ad because NOTHING else was working for my super-niche (translation: weird) wedding rental business. When it yielded four booked weddings (true!), I was hooked. Fast forward six years: behind word-of-mouth, Facebook and Instagram ads are my top lead generation source. That niche wedding company has grown from a team of two to a team of nine because brides, grooms and other event pros are getting to my website for an average of 52 cents per click. What you'll learn at this session: 1) Understand what actually happens when you create an ad. 2) Learn the top 3 rookie mistakes that most people make 3) See exactly how to get your product or service in a bride's (or groom's) Instagram and Facebook feeds...for $5 a day..even if your 13-year old has better tech skills than you. I'll walk you through a live demo so by the time you leave Miami, you'll be ready to create an ad on your own.