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Humanizing AI: Harnessing Market Research to Boost Marketing Performance

Christie Osborne  (Owner/Principal, Mountainside Media)

Location: Ballroom G

Date: Tuesday, February 13

Time: 1:45 pm - 2:30 pm

Pass Type: All Access, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass - Get your pass now!

Track: TSE-Marketing

Theme: CSEP-approved

Vault Recording: TBD

Audience Level: All

In an age where business owners and marketing teams are integrating Artificial Intelligence (AI) into our marketing strategies, a challenge persists: how can we make AI not just convenient but also relatable, engaging, and effective in the eyes of our target market? The answer lies in harnessing the power of market research to humanize content produced by AI.

In this engaging and sometimes funny session filled with real-world examples and useful tips, marketing expert Christie Osborne will explore how to use insights gained from market research to training AI platforms to produce better content that feels authentic and attracts real ideal clients. You will learn:
1. How to inject humanity into your AI, moving beyond robotic interactions to produce marketing content that feels authentic and engaging.
2. Strategies for developing prompts that consider the nuances of language, culture, and individual customer preferences so your AI tool delivers content that resonates with your target audience.
3. Pitfalls to avoid when using AI to craft marketing materials, including lack of personalization, cultural insensitivity, and the potential threat of AI detectors in social platforms and search engines.

Presentation File