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How ROE drives ROI: an introduction to Return on Emotion℠

Thuy Diep, CGSP, DMCP, CSEP  (Senior Experience Designer, Haute)

Alisa Walsh, CITP, CIS  (CEO, Haute)

Jeff Haynes  (CEO, Haute Companies)

Location: Ignite Stage

Date: Wednesday, May 4

Time: 3:45 pm - 4:45 pm

Pass Type: All Access Pass, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass

Track : TSE-Sales & Marketing, TSE-Business & Professional Development

Associations & Accreditations: CMP

Vault Recording: TBD

Audience Level: All

As marketers, for years we’ve heard that 95% of purchasing decisions are based on emotion. And we’ve heard that you must evoke emotions in your marketing to drive brand loyalty, but no one ever told us which emotions need to be evoked… much less how you actually measure them.
And is brand loyalty even really the metric that matters? Don’t we actually want pipeline and revenue?
Good news: Haute has figured it out. We now know the five emotions you must evoke in order to drive pipeline and revenue. And we’ll share it with you!
1. You’ll learn the five emotions that you need to evoke during your marketing program to create the connections that will drive pipeline.
2. You’ll learn how to use Return on Emotion as a blueprint to create shared experiences to ensure they are going to drive pipeline and revenue.
3. You’ll learn how to measure it, thanks to having Return on Emotion as an option right at your fingertips.