Hacking Event Sponsorship: Building Lasting Partnerships
Melissa Jurcan (Director of Experience + Storytelling, Eventions at Microsoft)
Location: Tradewinds ABC
Date: Tuesday, March 10
Time: 9:15am - 10:15am
Pass Type: All Access Pass, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass - Get your pass now!
Track: Sales & Marketing
Vault Recording: TBD
This session will teach you everything you need to know about building a sponsorship program from start to finish. We'll discuss the shift in philosophy in sponsorship sales, less transactional and more focused on building lasting partnerships. Learn how to attract, sell to and retain true partners - from prospecting to determining inventory, activation ideas, tracking, recapping and beyond. Turn your event sponsors into evangelists of your event!