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Google Analytics & Your Marketing Strategy

Christie Osborne  (Founder/Owner, Mountainside Media / Mountainsdie Bride / Aisle Society)

Location: Room 231

Date: Wednesday, July 21

Time: 1:00pm - 2:00pm

Pass Type: All Access Pass, All Access Pass, Combined CS/TSE Education Pass, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Conference Pass, TSE Premium Pass, TSE Premium Pass

Track: TSE-Sales & Marketing

Associations & Accrediting: AEP & CMP

Vault Recording: TBD

Audience Level: All

From bounce rates to unique users, there is a lot you can learn from Google Analytics. Perhaps most importantly, you can use Google Analytics to drive your marketing strategy towards stronger conversions and increased revenue. In this session, Christie dives into the fundamentals of Google Analytics and reveals the marketing lessons hidden in your web metrics.