Generating additional revenue by doing outdoor festivals/specials events
Winston Willams (Chef / Owner, Pres- Owner)
Pass Type: All Access, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass
Track : CS-Off-Premise Catering, CS-Events
Associations & Accreditations: CMP
Vault Recording: TBD
Audience Level: Intermediate
As caterers, we are missing out on huge profits by not participating in festivals and special events. The average profit margin for a caterer is 8-10% per year; however, adding concession sales from a festival or special event can increase net profits up to 25% per year. As caterers, we either own or have access to commissaries. We also have access to portable equipment that fully allows us to execute these types of events. In this discussion, we will explore how to set up your booth and present your food for success, what questions you should ask before you apply, and tips on how you and your team can execute these events seamlessly.