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SCHEDULE BUILDER
Gamification of Events and Festivals
Ijaz Jamal (Professor - Event Management, George Brown College)
Location: 152
Date: Tuesday, May 3
Time: 10:00 am - 11:00 am
Pass Type: All Access Pass, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass
Track : TSE-Design, TSE-Event Management
Associations & Accreditations: CMP
Vault Recording: TBD
Audience Level: Intermediate
Gamification marketing is a strategy of borrowing and incorporating gameplay elements into a non-play environment to engage people and retain their attention. This presentation showcases how gamification can be used at events to increase connections between brands and their target market with the goal of generating awareness and driving sales. We will use the Toronto Cider Festival (Canada's largest cider festival) as a case study in this interactive presentation.