Richard Davies (Live Strategy & Experience Director, DRPG)
Matt Franks (CEO; Group Director of Events, The Special Event Company; DRPG)
Jim Hooker (Executive Director, Academic Programs, The Special Event Company)
Location: Grand Ballroom E
Date: Tuesday, February 25
Time: 10:00 am - 11:00 am
Pass Type: All Access, Combined CS/TSE Conference Pass, TSE Conference Pass, TSE Premium Pass
Track: TSE-Technology, TSE-Event Planning
Associations and Accreditations: AEP- & CSEP-approved
Vault Recording: TBD
Explore how strategy, cutting-edge creativity, and technology are converging to reshape the academic event experience. From campaign initiatives to student centric celebrations, the future of communications and messaging is beginning to reshape the academic landscape. This session dives into transformative approaches that elevate engagement and maximize impact. Discover new tools and trends that are changing the way institutions connect, inspire, and educate through dynamic, forward-thinking immersive experiences.
You will:
• Examine how to build a strategic concept to drive the messaging throughout an event.
• Discover the latest technological advancements to shape your messaging at a live experience.
• Learn to utilize AI and other technologies to carry that message beyond the celebration.