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Sessions do fill up and seating is first come, first served. Note: Individual presentations may also be on this website shortly before the published show dates. They may or may not be the final presentation.

Earn CMP credits!

ALL education sessions at this year's conference are approved by The Events Industry Council to count toward your CMP certification. Keep your professional status up-to-date while enjoying and learning from this incredible lineup of speakers.

From Rocks to Riches: Tips to a Profitable Beverage Center

Dean Mistretta, MBA, CHE  (Assistant Professor & Director of Catering, Johnson & Wales University/Decadent Catering)

Location: Grand Ballroom D

Date: Tuesday, February 25

Time: 4:00 pm - 5:00 pm

Pass Type: All Access, CS Conference Pass, CS Premium Pass, Combined CS/TSE Conference Pass

Track: CS-Business, Financials & Operations

Vault Recording: TBD

Let's embark on a journey to transform your beverage center or bar into a thriving and profitable establishment.
This fun, fast paced, edgy presentation will delve into the foundational principles and strategic insights essential for building a successful and lucrative beverage venture in the hospitality industry with catering at the core.
Be the first one "in the know" with what's HOT & what's NOT. Get some of the latest trends & tips straight from the annual VIBE (Very Important Beverage Executives) conference.

You will learn:

• Dos and don'ts for creating & managing beverage centers
• Financial benchmarks for profitability
• Current & upcoming beverage trends