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Earn CMP credits!
ALL education sessions at this year's conference are approved by The Events Industry Council to count toward your CMP certification. Keep your professional status up-to-date while enjoying and learning from this incredible lineup of speakers.
H Ehrmann (EVP National Account Sales & Chief Mixology Officer, Fresh Victor)
Location: Beverage Garden
Date: Thursday, February 27
Time: 11:00 am - 11:45 am
Pass Type: All Access, CS Conference Pass, CS Premium Pass, Combined CS/TSE Conference Pass, Exhibit Hall Only, TSE Conference Pass, TSE Premium Pass
Track: CS-Culinary Arts
Vault Recording: TBD
We all love our Margaritas, but today’s demand for this classic cocktail construct goes far beyond the simple, classic lime sour formula. Your 2025 menus require an understanding of the fresh flavors needed to be on trend and in the know when serving happy customers. And your P&L needs relief. In this session, San Francisco bartending legend and Fresh Victor Chief Mixology Officer H. Joseph Ehrmann will present everything you need to know to build a successful offering based on the flavors and trends your customers want to see at their events and the fresh quality they deserve.
Two significant statistics drive America’s insatiable demand for Margaritas: the desire for fresh, original flavors and the wild popularity of agave spirits. According to Wine Enthusiast’s recent predictions for 2025, agave spirits will not only remain at the top of the spirits market this year, but the Margarita will continue to be the top seller, with “riffs” on the classic driving that popularity.
In this session, you’ll learn about a wide range of variations on the classic, utilizing Fresh Victor’s game-changing mixers, with ideas from some of the top bars in the world that you can adapt to quick and profitable execution at any event. From non-alcoholic options to innovative techniques, we’ll look at global trends driving today’s flavor innovation. Fresh Victor’s wide range of award-winning, refrigerated, clean-label mixers will liven up your menu offerings while providing operational and cost efficiencies previously unavailable in truly fresh products. With Fresh Victor mixers, undeniable quality meets absolute consistency of drink delivery and cost structure, labor and spoilage savings increase profits, and the fluctuations of the citrus market are mitigated. It’s time to hang up the shelf-stable mixers of old, along with the profit-busting processes of complicated fresh programs, and lean into the highest quality, premium fresh mixers available today.
Sponsored by Fresh Victor