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Floral & Buffet Evolution: Is It Old or Just New Again?

Michelle Howard  (Founder & CReative Director, Flora Couture)

Matthew Crowe  (Sr Designer and Sales Manager, Hilton Norfolk The Main)

Location: Palm A

Date: Tuesday, February 25

Time: 1:15 pm - 2:00 pm

Pass Type: All Access, Combined CS/TSE Conference Pass, TSE Conference Pass, TSE Premium Pass

Track: Bridge (All pass holders), TSE-Trends & Design

Vault Recording: TBD

Ready to revolutionize your floral and event designs? Join two industry experts for an engaging session that blends creativity, strategy, and insider tips. Designed for florists, event designers, caterers, and conference service professionals, this session dives into flowers, the latest trends and timeless strategies to elevate your events.

Trends from floral to buffets – how to enhance your look. Discover how to transform "simple" into show-stopping, create impactful designs for buffets, and bridge the gap between floral and catering teams for seamless collaboration. Watch as we bring concepts to life with a live demo—taking an ordinary buffet design and turning it into an extraordinary display before your eyes.

Key Takeaways:
• Harness the power of floral innovation to upsell bigger and better designs.
• Learn how simple floral elements can create unforgettable experiences.
• Master the art of team collaboration for designs that leave a lasting impression.
• Understand how to repurpose florals post-event to build lasting vendor and B2B relationships.

This fun and interactive session is packed with years of experience, live demonstrations, and actionable insights. Whether you're creating understated elegance or over-the-top extravagance, you’ll leave with fresh ideas and the confidence to design events that WOW!