Catersource + The Special Event Schedule 2026

In a sea of booths and brands, how do you make yours the one couples can't stop talking about? This session explores how to strategically engage all five senses—sight, sound, smell, taste, and touch—to create a wedding show booth that captivates, connects, and converts. You'll learn how to design a multi-sensory experience that reflects your brand, tells a story, and leaves a lasting impression long after the show ends. From visual merchandising and ambient sound to interactive elements and scent marketing, we'll break down how each sense can be used to spark emotion and drive engagement. Whether you're a seasoned exhibitor or prepping for your first show, this session will give you the tools to stand out in a crowded expo hall—and attract your dream clients in the process.