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Sessions do fill up and seating is first come, first served. Note: Individual presentations may also be on this website shortly before the published show dates. They may or may not be the final presentation.

Earn CMP credits!

ALL education sessions at this year's conference are approved by The Events Industry Council to count toward your CMP certification. Keep your professional status up-to-date while enjoying and learning from this incredible lineup of speakers.

FAST CHAT: Sports Entertainment in Hospitality: Maximizing Profits for Event Businesses

Maria Montemagno  (Professor/Event Planner/Designer, SUNY Broome Community College)

Pass Type: All Access, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass, Exhibit Hall Only, TSE Conference Pass, TSE Premium Pass

Track: TSE-Event Mgmt & Production, TSE-Event Planning

Vault Recording: TBD

Audience Level: All

Explore the dynamic realm of sports entertainment within the hospitality industry in this insightful session. Discover how event businesses can capitalize on the excitement and popularity of sporting events to maximize profits and deliver exceptional guest experiences. From hosting pre-game parties and luxury VIP suites to organizing sports-themed corporate events and viewing parties, attendees will gain practical strategies for leveraging sports entertainment to drive revenue and engagement. Learn about effective marketing tactics, operational considerations, and emerging trends, empowering event businesses to thrive in the ever-evolving landscape of sports hospitality. Join us as we uncover the opportunities, challenges, and best practices for integrating sports entertainment into event business strategies for sustainable success.