Maria Montemagno (Professor/Event Planner/Designer, SUNY Broome Community College)
Location: Ignite Stage 2
Date: Wednesday, February 26
Time: 1:30 pm - 2:00 pm
Pass Type: All Access, CS Conference Pass, CS Premium Pass, Combined CS/TSE Conference Pass, Exhibit Hall Only, TSE Conference Pass, TSE Premium Pass
Track: TSE-Event Mgmt & Production, TSE-Event Planning
Associations and Accreditations: CSEP-approved
Vault Recording: TBD
Audience Level: All
Explore the dynamic realm of sports entertainment within the hospitality industry in this insightful session. Discover how event businesses can capitalize on the excitement and popularity of sporting events to maximize profits and deliver exceptional guest experiences. From hosting pre-game parties and luxury VIP suites to organizing sports-themed corporate events and viewing parties, attendees will gain practical strategies for leveraging sports entertainment to drive revenue and engagement. Learn about effective marketing tactics, operational considerations, and emerging trends, empowering event businesses to thrive in the ever-evolving landscape of sports hospitality. Join us as we uncover the opportunities, challenges, and best practices for integrating sports entertainment into event business strategies for sustainable success.