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Earn CMP credits!
ALL education sessions at this year's conference are approved by The Events Industry Council to count toward your CMP certification. Keep your professional status up-to-date while enjoying and learning from this incredible lineup of speakers.
Jim Hooker (Executive Director, Academic Programs, The Special Event Company)
Location: Grand Ballroom E
Date: Thursday, February 27
Time: 12:30 pm - 1:15 pm
Pass Type: All Access, Combined CS/TSE Conference Pass, TSE Conference Pass, TSE Premium Pass
Track: TSE-Marketing
Vault Recording: TBD
At the core of any landmark celebration is the message you want to communicate to your guests. But how you deliver that message is crucial for creating a lasting impact that drives your attendees into action. This involves strategic use of technology, immersive environments, storytelling activations, and emotional programming that engage an audience in the message on a deeper level.
This session will provide specific strategies and show examples of unexpected moments that drive attendees to sustained engagement. This is especially relevant for producers of fundraising and development events. Key takeaways are:
• Using the theatrical arch to design an emotionally engaging event
• How AI can contribute to key messaging
• Implementing synergistic activations to deliver a more intimate experience
You will learn the strategy of constructing unforgettable moments that foster a more personal connection to the institution hosting the event.
Jim Hooker is an award-winning event producer with 27+ years of experience producing landmark events for academia, corporate clients and in Hollywood. As the Executive Director of Academic Programs for The Special Event Company (TSEC), he guides clients through the emotional storytelling process to create landmark celebrations that drive donor contributions through live experiences.