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Everyone Can Write: Mastering Killer Content for an Online World

Liese Gardner  (Owner, Liese Gardner Communications)

Location: Room 201

Date: Tuesday, July 20

Time: 11:00am - 12:00pm

Pass Type: All Access Pass, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass

Track: CS-Sales & Marketing

Associations & Accrediting: CMP

Vault Recording: TBD

Audience Level: All

Are you wasting the opportunity to make an awesome first impression? You might be and don't even know it. That's because first impressions today are created online, in our social media caption, our emails and our proposals. If you aren't paying attention to your words, you may not be connecting to your ideal clients.

And if you are thinking, "I'm not a writer" think again! If at some point today wrote an email, a blog post, social media content, a pitch or proposal, a video script, a book proposal or a product description, you are a writer.

The power of the pen is yours. Learn how to use your power to get the results you want in business. In this semi-hands-on session, you will learn mistakes you are making that are costing you sales. You will learn how to find the right tone and message you need to engage with clients online. Discover how to write newsletter and sales pitches that people can't wait to read. Ultimately, you will learn how the power of words can make people know you, like you, trust you and hit the "order now" button.