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ENGAGE! Harnessing the Power of Video Marketing—and How to Do it Right

Shakira Brown  (CEO and Award-Winning Brand Strategy & Business Communication Professional Speaker, SMB Strategic Media LLC)

Location: Room 229

Date: Tuesday, July 20

Time: 2:30pm - 3:30pm

Pass Type: All Access Pass, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass

Track: TSE-Sales & Marketing, TSE-Business & Professional Development

Associations & Accrediting: CMP

Vault Recording: TBD

Audience Level: Intermediate

Have you noticed that your peers and/or competitors all talk about what makes their organization special and tend to say the same thing? Showing (instead of telling) prospects what you can do helps your business stand out. In this presentation, Award-Winning Branding & Business Communication Strategist, Shakira M. Brown, will uncover the value of storytelling through the use of video. Discover how to produce videos using cost effective tools and ways to leverage social media channels to create a more lasting impact for your brand. Master ways to create homegrown content that engages and inspires people to action even on a limited budget.