Catersource is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Drag Queens, Taylor Swift, & House of the Dragon, OH MY! A pop-centric approach to relationship building & sales

Miro Arguijo (He/They)  (Director, Event Services, Accent Indy, A DMC Network Company)

Pass Type: All Access, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass

Track : CS-Sales, CS-Marketing

Vault Recording: TBD

Sales is simple. It's all about relationships! Clients work with folks that they like. Sure, you should be able to talk the talk and strut your walk on the catwalk, or eloquently recite the lyrics to your hit song "Features and Benefits", and have the mindset of a fiery dragon... but why aren't you winning the business? The focus in vogue is to relate to your clients on a personal level to not only snatch the trophy, but to create lasting impressions to separate yourself from the gobbledygook of your competitors. In this session, you will learn how to incorporate pop culture to relate to prospective clients, win their trust, and create meaningful relationships that exceed your goals, all while staying FABULOUS.