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Doing more with less: How to successfully scale your events program

Jaclyn Sass (Director, Global Marketing & Events, Merkle)

Zoe Fernandez (Director, Global Marketing & Events, Merkle)

Location: Islander A

Date: Thursday, March 12

Time: 4:00pm - 5:00pm

Pass Type: All Access Pass, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass - Get your pass now!

Track: Event Management

Vault Recording: TBD

As events professionals, we are always asked to do more and find new ways to innovate – without compromising on quality or receiving incremental budget. In this session, Merkle’s Director of Events, Zoe Fernandez and Associate Director of Events, Jackie Sass will walk through the process that their team followed to successfully scale Merkle’s event program to become a global multi-million-dollar opportunity generator!