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Diversify or Die - A Synergistic Approach to Survival

Amy von Eiff  (Owner & Executive Chef, A Cut Above Catering | Classes | Events)

Location: Room 203

Date: Tuesday, July 20

Time: 8:00am - 9:00am

Pass Type: All Access Pass, All Access Pass, CS Conference Pass, CS Conference Pass, CS Premium Pass, CS Premium Pass, Combined CS/TSE Education Pass, Combined CS/TSE Education Pass

Track: CS-Business & Operations, CS-Sales & Marketing

Associations & Accrediting: CMP

Vault Recording: TBD

Audience Level: All

While it is impossible to fully be prepared for a pandemic - one proven way to soften the effects of any crisis on your business is to add variety to the sources of income for your business, aka: diversification. In fact, diversification is exactly what kept Chef Amy von Eiff's midwest-based catering-services company, A Cut Above from extinction during COVID-19. This session will explore the long-standing business principles of growth and how they are relevant in modern society, particularly in the catering industry. Attendees will walk away with practical know-how and an enthusiastic action plan to successfully diversify their own organizations based upon existing synergy.