Designing Through Crises – Stories of Adaptive Experiential Event Design
Jeniffer Bello, CMP (Executive Producer, Creative Services, Hello! Destination Management)
Pass Type: All Access, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass
Track : TSE-Event Mgmt & Production, TSE-Event Planning
Vault Recording: TBD
After a few years of social distancing, attendees are craving events that are more experiential and interactive. Events designed to create memories. As we navigate a new normal in the industry that is constantly changing, we usually face more than one crisis when designing and planning these types of experiences these days. As a result, it is imperative that we learn how to turn these challenges into unique opportunities and what it takes to adapt and to productively react when a crisis hits. From communication pitfalls to last-minute impossible requests, this presentation navigates some of the most common crises and presents clear ideas on how to guarantee a successful event through adaptive experiential design by always keeping the attendee at the center of the experience. Join Jen as she shares the stories that taught her the lessons!