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Designing Through Crises – Stories of Adaptive Experiential Event Design

Jeniffer Bello, CMP  (President/CEO, JB Experiences)

Location: 224G

Date: Wednesday, March 29

Time: 1:00 pm - 2:00 pm

Pass Type: All Access, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass

Track : TSE-Event Mgmt & Production, TSE-Event Planning

Associations & Accreditations: CSEP-approved

Vault Recording: TBD

Certified Special Events Professional

After a few years of social distancing, attendees are craving events that are more experiential and interactive. Events designed to create memories. As we navigate a new normal in the industry that is constantly changing, we usually face more than one crisis when designing and planning these types of experiences these days. As a result, it is imperative that we learn how to turn these challenges into unique opportunities and what it takes to adapt and to productively react when a crisis hits. From communication pitfalls to last-minute impossible requests, this presentation navigates some of the most common crises and presents clear ideas on how to guarantee a successful event through adaptive experiential design by always keeping the attendee at the center of the experience. Join Jen as she shares the stories that taught her the lessons!