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Earn CMP credits!

ALL education sessions at this year's conference are approved by The Events Industry Council to count toward your CMP certification. Keep your professional status up-to-date while enjoying and learning from this incredible lineup of speakers.

Creating & Executing In-House Sales Training Programs

Meryl Snow  (Consultant, SnowStorm Solutions / Certified Catering Consultants)

Location: Grand Ballroom H

Date: Wednesday, February 26

Time: 1:00 pm - 2:00 pm

Pass Type: All Access, CS Conference Pass, CS Premium Pass, Combined CS/TSE Conference Pass

Track: CS-Sales, CS-Leadership & Professional Development

Associations and Accreditations: LCA member

Vault Recording: TBD

Audience Level: All

In this session, Meryl will explain step by step how to design and implement an effective in-house sales training program that equips your team with the essential skills and knowledge for outstanding performance by focusing on foundational product knowledge, practical sales techniques, and continuous learning. Structured training leads to improved sales performance and better customer engagement.

You will learn:
• How to set up a training outline
• Workshop, role-playing and scripts
• Foster a culture of continuous learning
• Skill development, strategic thinking, and personal growth