Catersource + The Special Event Schedule 2026

In one of the most saturated, style-driven, and competitive markets in the country, Los Angeles event professionals know that social media isn't just about likes—it's about landing the right clients. Content That Converts brings together a panel of elite LA-based event and wedding pros who aren't just visible online—they're booked because of it.

This conversation goes beyond generic advice to uncover what's really working in real time: how these pros are using Instagram, TikTok, and beyond to attract, educate, and convert their ideal clients. From intentional strategy to visual storytelling to boundary-setting around content creation, this panel will give attendees an inside look at what it takes to stand out and sell in today's algorithm-led landscape.

As the panel's moderator, Margaux Fraise brings not only a decade-plus of experience in both weddings and education, tapping into experts who don't usually make the national conference circuit (because they are frankly too busy doing the work at such a high level). You will hear voices you haven't heard before, but need to.