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Conference and Events Operations; The Value of Leveraging Your Partnerships

Norma Charette  (Director of Conference Services & Sales (Greater Northeast and Mid-Atlantic), Campus Conferencing by Sodexo LLC)

David McCandless  (Sodexo General Manager of Dining and Conference Services, Hobart and William Smith Colleges)

Location: 255

Date: Thursday, May 5

Time: 2:30 pm - 3:30 pm

Pass Type: All Access Pass, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass

Track : CS-Business & Professional Development, CS-Sales & Marketing

Associations & Accreditations: CMP

Vault Recording: TBD

Audience Level: Intermediate

Learn how to tap into collaborative efforts versus competitive efforts to secure new business opportunities for your conference program. You will learn:
- The true value of partnerships and the why
- How to create “Experiences” that add to the conference program; Repeat Business Efforts
- To understand your strengths and how to benefit from your partner strengths
Sodexo has partnered with many conference departments and partners and were successful in deployment of targeted plans and ideas that created additional revenue streams to their conference teams and partners bottom line.
They will share some best practices and their effective Win/Win approaches they put into place during COVID that positively impacted all involved from internal constituents and external vendors and partners. Their collective efforts created an added-value proposition that created pathways to increased revenue all-the while enhancing guest experiences for their meeting attendees.