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Earn CMP credits!

ALL education sessions at this year's conference are approved by The Events Industry Council to count toward your CMP certification. Keep your professional status up-to-date while enjoying and learning from this incredible lineup of speakers.

Closing the Gap: Using event design to close physical, operational and affinity distance in organizations

Melissa Van Dyke  (Senior Vice President, Integrated Marketing and Innovation, Creative Group)

Location: 10B

Date: Tuesday, February 13

Time: 10:00 am - 11:00 am

Pass Type: All Access, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass - Get your pass now!

Track: TSE-MeetingsNet, TSE-Trends & Design

Theme: CSEP-approved

Vault Recording: TBD

Audience Level: Advanced

It is no secret the pandemic and the rise of virtual work have challenged organizations' ability to engage the hearts and minds of its people and grow connections between colleagues. Is simply meeting more the answer? Decades of work into virtual distance shows how physical distance only accounts for half as much of the impact to engagement as operational distance which in turn only has half the impact of affinity distance. As event designers, how do we us face to face meetings to close not just the physical, but the operational and affinity distance for our internal and external clients? What events in our portfolio must be live and what design patterns can we use to expedite closing operational and affinity distance to increase the value of our events? Join Melissa Van Dyke as she unpacks decades of research on operational distance (ensuring you have equitable technologies, processes, tools, communications and workloads) and affinity distance (connecting to others cultural, relationship, socially) to help grow the impact of events. Affinity Distance has four times more of an effect on organizational success than Physical Distance alone!

Presentation File