Learn more about Catersource at catersource.com
SCHEDULE BUILDER
Breaking the Culinary Rules: Adding Cash—and Cache—to Your Menu Offerings
Keith Lord (Founder & Principal, Strateje Fourteen)
Location: Ballroom C
Date: Tuesday, July 20
Time: 1:00pm - 2:00pm
Pass Type: All Access Pass, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass
Track: CS-Culinary
Associations & Accrediting: CEH & CMP
Vault Recording: TBD
The rules keep changing our businesses, which means the rules of our businesses need to change as well—especially culinarily. Whether state—or trend—mandated, we've seen a movement toward smaller events with elevated plate costs. Fewer guests, but more spend on a beautiful culinary experience. In this guest-focused climate, how do you enhance your plates to match expectation? Unusual ingredients coupled with beautiful garnishes and flourishes add cache and increased value. Join chef and artist Keith Lord as he talks champagne wishes and caviar dreams, dramatic dollops, the unique, the impressive, the crazy-delicious, and the look that will ultimately trend on social.