Eating and celebration are two things that make humans feel the most connected. They bring out deep emotions, memories and feelings of community. But, that's only if they're tied to a secret ingredient: identity. Not everyone tastes a cheeseburger and sees their favourite diner, or sinks their teeth into an eclair and hears a bustling French bakery. This industry is about creating that spark, and knowing someone's identity is the secret sauce. In this session, we learn to make that sauce ourselves. A sauce that can be used in any environment to understand the guests and customers' identities quickly to create experiences that are not only unforgettable, but a celebration of who they are. That's why they'll come back every time, and that's how they become your loyal ambassadors. In this session, we'll cover the key tools and pieces of knowledge required to leverage cultural diversity as a powerful asset. Come learn about yourself and others with Samantha as she shares her extensive background in Cultural Anthropology and global team management, to guide you through practical steps and exercises that celebrate and incorporate cultural differences into your services and in your workplace.