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Are You Tokenizing? How to Genuinely Market to LGBTQ+ Clients

Brittny Drye  (Founder and Editor in Chief, Love Inc.)

Location: Room 203

Date: Thursday, July 22

Time: 11:00am - 12:00pm

Pass Type: All Access Pass, All Access Pass, CS Conference Pass, CS Conference Pass, CS Premium Pass, CS Premium Pass, Combined CS/TSE Education Pass, Combined CS/TSE Education Pass

Track: CS-Business & Operations, CS-Sales & Marketing

Associations & Accrediting: AEP & CMP

Vault Recording: TBD

Audience Level: All

As event businesses are increasingly looking to give back to the LGBTQ+ community, we must first start with the idea of inclusivity and acceptance. While it may seem smart to jump right into promoting same-sex weddings, it is possible to cross the line and go too far. In this session, Brittny reveals the true difference between being equality-minded and tokenizing and how event businesses can promote diversity from a place of sincerity and authenticity.

Presentation File