Creating a Visual Marketing Strategy within Event Design
Location: Tradewinds DEF
Date: Tuesday, March 10
Time: 3:15pm - 4:00pm
Pass Type: All Access Pass, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass - Get your pass now!
Vault Recording: TBD
This session gives you an insider’s look at the elements capturing hearts, minds and attention in the ever-changing world of creative arts. As artists and designers, it’s easy to feel isolated in your work. Trends are a critical tool for you, giving you a wider view, more confidence and clues as to where the next big thing is. Trends show you where we are as a culture so you can design events that resonate on a deeper level than just the here and now. Join Ruben Gomez from AOO Events and Indigo Charles from The Marketing Arm as they explore six critical areas where design trends can be found: Silence and Solitude, Fluid Self, Multi-Localism, Creative Reality, History and Touch. • Silence and Solitude: Discover how to access inspiration from a place of quiet in a noisy world. • The Fluid Self: Learn how and why brands are adapting to emerging definitions of self as the lines of identity blur. • Multi-localism: How brands are embracing cultural experiences and client’s deepening global consciousness. • Creative Reality: The emergence of idealized alternative worlds in the hyper-sensorial fields of AI, VR and film and what they mean to event design. • History and memory: Utilizing a renewed interest in history as inspiration for design and meaning. • Touch: Why design is making a move back to making connections through big, bold personal moments.