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60 Seconds to Sell

Jamie Quickert (Director of Catering, Culinaire)

Location: 217

Date: Sunday, February 24

Time: 1:30pm - 2:30pm

Track: Sales & Marketing

Association: ILEA

Vault Recording: TBD

Audience Level: Intermediate

Let's pretend for a moment there is a level playing field. I have a venue, you have a venue, I have catering. You have catering. Each of us has the ability to meet a client's requirements for an event.

A client never picks up the phone and calls us because they know we have sales goals or budgets to meet. They call us because they want to know what it is in for them. Assuming that everyone they call can meet their actual requirements, what will make a client chose you over a competitor?

This is what separates the kids from the adults. This is the difference between being an order taker and someone who is successful in sales. This is the difference between a paycheck that you take home and a paycheck you earn.

Today's clients have researched you. They have researched your competition. The internet changes the game. Forget the old days of elevator pitches—today's couples don't want to be sold to. They want to feel special. They want to feel valuable. They want to be wooed.

In this fun and interactive seminar with industry expert, Jamie Quickert, we will learn:
• Who our clients are and how they are finding us
• How to read your clients
• What you don't know about first impressions
• How to close the deal
• How to separate yourself from your competitors when you both have similar features.