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4 Female Founders Share 4 Ways to Scale Your Business & Brand

Liza Roeser Atwood (CEO & Founder, FiftyFlowers)

Julie Roth Novack (CEO & Co-founder, PartySlate)

Pauline Parry (Founder & President, Good Gracious! Events)

Kristin Banta (Founder & Creative Director, Kristin Banta Events)

Location: I-E Islander Bridge

Date: Wednesday, March 11

Time: 1:15pm - 2:15pm

Pass Type: All Access Pass, CS Conference Pass, CS Premium Pass, Combined CS/TSE Education Pass, TSE Conference Pass, TSE Premium Pass - Get your pass now!

Track: Bridge (speaks solidly to both caterers & event professionals), Business & Operations

Vault Recording: TBD

Audience Level: All

What does it take to scale up your business and make your brand stand out in a crowded industry? Four founders and industry trailblazers—Kristin Banta of Kristin Banta Events, FiftyFlowers' Liza Roeser Atwood, Julie Roth Novack of Party Slate, and Good Gracious! Events' Pauline Parry —share their hard-earned lessons learned, success stories, and tips on aligning your team on a unified vision. They will give candid insider advice on various elements of growing your business, including: building a strong brand, growing your clientele while maintaining your loyal customer base, recruiting top talent and upholding your culture.

Situated from unique corners of the industry—from catering to event design, floral distribution to digital marketing —the four founders will also discuss how they have navigated and collaborated with high profile partners to propel their businesses.

They will also share the personal challenges and triumphs of being pioneers in their respective markets, including how they deal with doubt, fear, failure, vulnerability, and being underestimated—as well as how they dream big and lead with courage and vision.