Alexei is often called “Chief Storyteller” by clients of his marketing and PR consultancy, Foodservice Connections, LLC. He loves the challenge of weaving together a story from the threads of chefs, trend researchers, farmers, ranchers, and recipes scribbled on the backs of cocktail napkins. From editorial projects to training videos, advertising to social media, public relations to public speaking engagements, websites or webinars, he’s often the man behind the scenes crafting the narrative. Though not a chef, Alexei is proud to speak the language, and wise enough to know he lacks the necessary chops, tats, and stamina to work in a kitchen. Turns out there are other things you can do with your Bachelors degree in Religious Studies from The Colorado College. Alexei was a panel moderator at the 2008 National Restaurant Association show, a featured speaker at Beef Australia 2015 and served two three-year terms on the executive board of IFEC, the International Foodservice Editorial Council. His tenure included a year as president, vice president, and treasurer, and he was awarded the organization's highest honor, the "Betty" award, in 2015. He’s a proud supporter of Vide Verde Nature Education, a non-profit nature education program for urban youth in the bay area.